Embroidery. When Handmade Makes The Difference
India boasts one of the richest traditions in textile industry.
Cultural diversity is reflected in techniques, decorations and elaborate design.
In addition to the variety and quality of the fabrics, is the embroidery of Indian fabrics that makes the difference.
A tradition that has been kept alive and thriving despite the advent of the twenty-first century and the modern textile plants.
In India, the industry of handmade cloths has been able to thrive next to the one of modern textile plants, making it the only country able to offer the handmade on an industrial scale.
The Indian decorations have always been a source of great inspiration for designers around the world, major brands and retailers.
In addition to traditional printing and dyeing manual techniques, such as block printing, tye dye and hand screen printing, embroidery is an added value to the quality of the fabrics that MSD Style selects in India for its customers.
The traditional decorations made with appliques, lace, upholstery and crocheting reflect with their designs and color patterns the contemporary tastes.
The styles of manual embroidery are countless and suit the various tastes of the international market: from the elegant embroideries for luxury clothes popular in Europe and the United States, up to the sumptuous decorations with beads and metal elements very popular in the Middle East.
MSD Style offers a great variety of Indian embroideries, including Zardozi and Kamdani, techniques that involve the addition of beads, stones or decorative elements plated in gold or silver.
The techniques of Phulkarl and Rabari provide instead elaborate floral pattern, while the Kasuti is a stylized embroidery that blends...